Long before the first piece of limestone was laid for Rosario Candela’s 740 Park Ave., in 1929, it seemed as if the words “Social Register” were carved on every door on the Upper East Side.
The grand apartment buildings of Fifth, Madison and Park avenues were large, expensive and protected by the most coldblooded of co-op boards. (If you didn’t like it, you could always try Central Park West.) Newcomers were not exactly greeted with open arms. At least this used to be the case.
“There’s a new development resurgence, and it’s very exciting,” says Kelly Mack, president of Corcoran Sunshine, which is marketing the Mark, a condo-hotel building that features a $60 million penthouse and has seen traffic increase fivefold over the past six months.
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